Whiskey & Wealth Club commissioned research in May 2020 of 505 individuals with capital of £100,000 or more available for investment. Questions were designed to get a sense of attitudes towards general investment, alternative investment and, specifically, Scottish and Irish cask whiskey buying.
Potential cask whiskey buyers were asked questions with the aim of gaining a better understanding of the factors at play in investment and buying decisions. Responses paint a picture of a new breed of cask whiskey buyer. As the market matures, however, this picture is likely to change — and Whiskey & Wealth Club’s Cask Whiskey Buyer Report establishes a benchmark.
The respondents were representative of the investment market:
- 143 were female (~28%)
- 362 were male (~72%)
- 14 were aged 18 – 24
- 41 were aged 25 – 34
- 71 were aged 35 – 44
- 97 were aged 45 – 54
- 132 were aged 55 – 64
- 119 were aged 65 – 74
- 31 were aged 75 and over
*https://www.scotch-whisky.org.uk/newsroom/scotch-whisky-exports-surge-amidst-backdrop-of-tariff-uncertainty/
**https://web.archive.org/web/20210310104913/https://www.drinksireland.ie/Sectors/DI/DI.nsf/vPagesWhiskey/Media~Newsroom~irish-whiskey-global-market-share-to-rise-by-300-by-2030!OpenDocument
***https://www.ibec.ie/drinksireland/news-insights-and-events/news/2021/03/01/irish-whiskey-experienced-phenomenal-decade
****https://www.ibec.ie/drinksireland/news-insights-and-events/insights/2021/09/28/irish-spirits-market-report-2020
